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    Jinro Soju is World’s bestselling spirit!!!

    Impressionnant, je me demande ce que seraient les chiffres sans Kristie et Kaori-San :mrgreen:

    Jinro Soju is World’s bestselling spirit

    Jinro and Lotte Liquor are not only the two top soju brands in Korea but the No. 1 and 3 spirits in the entire world. Jinro has been the top-selling soju brand in the world since 2001, and Lotte Liquor third since 2007.

    It is surprising to see soju, which is drunk mostly in Korea, outsell vodka, whiskey and rum.

    But the British industry magazine Drinks International surveyed the global market for spirits and liqueurs with research firm Euromonitor and found that Jinro soju ranked at the top with sales of 61.38 million boxes, 2.5 times more than second-ranked Smirnoff vodka, whose sales totaled 24.7 million boxes. Lotte ranked third with 23.9 million boxes sold.

    One box contains 9 liters.

    The combined sales of Jinro and Lotte amounted to 85.28 million boxes, five times more than Johnny Walker whisky (18 million boxes). Global sales of Ballantine’s whisky totaled 6.47 million boxes, or a paltry 7.5 percent of soju sales.

    A survey by the Korea Alcohol and Liquor Industry Association showed that Koreans drank 296.1 million liters of alcohol last year. Soju accounted for 117.8 million liters and beer 173.9 million. A 2005 study by the World Health Organization of 188 countries on liquor consumption placed Korea 13th in the world. But when it came to spirits, Korea led the world. This is being attributed to binge drinking rather than the occasional tipple accompanying meals.

    “Just one bottle of soju exceeds the WHO standard for binge drinking,” said Chang Ki-hoon at the Korean Alcohol Research Foundation. “The survy shows just how heavily Koreans drink, and points to the alcohol-associated problems Korea faces.”

    Click on the picture for higher resolution 😉

    13 Réponses vers “Jinro Soju is World’s bestselling spirit!!!”

    1. Tescolotus says:

      Ah zut avec mes médocs en ce moment je peux pas trinquer avec la miss 🙁
      Enfin Cut tu videras le carton de bouteilles pour nous comme d’hab! :mrgreen: 😆

    2. Tescolotus says:

      @Cut : sacré CoRsCia il va faire fureur pour ses M&M 😉

    3. Tescolotus says:

      @Cut : Ah ouais quand même …
      L’outil vraiment parfait pour les effets de style sur sa barbe de RB 😆

    4. kaori-san says:

      @ Cut : mon annif c’est le 4 juillet, au cas t’aurais envie de faire cadeau de l’un de tes jouets^^

      Jinro soju devrait nous offrir une caisse de soju chacune pour nous remercier de faire autant grimper leur chiffre :mrgreen:

    5. Len says:

      =D yummy

    6. Corscia says:

      interessant tes joujoux cut’ !
      mon anniv’ c’est le 26 juillet au cas ou tu aurais, comme parhasard, un galaxy SIII de trop d’ici la ^^

      Kaori : tu vas ala japan ? moi je dedvrias y aller le jeudi ou le vendredi, je sais pas trop encore

    7. Titi says:

      @Cut : Il reste un de tes joujou dispo, ce sera pour moi 😀

    8. kaori-san says:

      @ Corscia : normalement oui!! J’espère y aller le vendredi mais j’attends encore confirmation.

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