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Jinro Soju is World’s bestselling spirit

Jinro and Lotte Liquor are not only the two top soju brands in Korea but the No. 1 and 3 spirits in the entire world. Jinro has been the top-selling soju brand in the world since 2001, and Lotte Liquor third since 2007.

It is surprising to see soju, which is drunk mostly in Korea, outsell vodka, whiskey and rum.

But the British industry magazine Drinks International surveyed the global market for spirits and liqueurs with research firm Euromonitor and found that Jinro soju ranked at the top with sales of 61.38 million boxes, 2.5 times more than second-ranked Smirnoff vodka, whose sales totaled 24.7 million boxes. Lotte ranked third with 23.9 million boxes sold.

One box contains 9 liters.

The combined sales of Jinro and Lotte amounted to 85.28 million boxes, five times more than Johnny Walker whisky (18 million boxes). Global sales of Ballantine’s whisky totaled 6.47 million boxes, or a paltry 7.5 percent of soju sales.

A survey by the Korea Alcohol and Liquor Industry Association showed that Koreans drank 296.1 million liters of alcohol last year. Soju accounted for 117.8 million liters and beer 173.9 million. A 2005 study by the World Health Organization of 188 countries on liquor consumption placed Korea 13th in the world. But when it came to spirits, Korea led the world. This is being attributed to binge drinking rather than the occasional tipple accompanying meals.

“Just one bottle of soju exceeds the WHO standard for binge drinking,” said Chang Ki-hoon at the Korean Alcohol Research Foundation. “The survy shows just how heavily Koreans drink, and points to the alcohol-associated problems Korea faces.”

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Cette entrée a été publiée le Tuesday, June 12th, 2012 à 10:16 am et est en lien avec Alcohol, Special. Vous pouvez suivre toutes les réponses à cet article à l'aide du flux RSS 2.0. Vous pouvez laisser une réponse, ou un trackback depuis votre site.